The product

What Greenbook does

Three moments decide whether a golfer books with you and comes back: the search, the reviews they read before booking, and what happens after the round. Greenbook works on all three, every month. These are also the three parts of the Dormie Score.


01 · Google and local search

When a golfer searches for you

When a golfer searches for your course by name, the first result is often a marketplace listing for your own tee times. We clean up your Google Business Profile, keep it current, and do the local search work that puts your own site first.

  • A full Google Business Profile cleanup in the first 30 days
  • Structured data, so search engines read your site as a golf course
  • Ongoing work on the searches golfers in your area make
Search: “pine hollow tee times”
1
Tee-time marketplace · Pine Hollow GC
book.marketplace.com
Before
1
Pine Hollow Golf Club
pinehollowgc.com · Book a tee time
After
AFTER · LOCAL SEARCH + PROFILE CLEANUP
Example: a search for the course by name, before and after.

Review queue
3 awaiting
★★★★★DALE R. · MARCH

“Greens were rolling true and the back nine is a gem. Will be back.”

Drafted reply

“Thanks, Dale. The crew will be glad to hear it. The back nine’s our favorite too. See you soon.”

Approve & postEdit
Example: the weekly review queue.
02 · Reviews

When a golfer reads your reviews

We monitor Google and the major review sites. Every review gets a reply drafted in your voice, and you approve the queue once a week, so nothing sits unanswered at the top of your search results for a month.

  • Monitoring across Google and the major directories
  • A drafted reply for every review, good or bad
  • One approval queue a week, a few minutes of your time

03 · Direct booking

After the round

A golfer who books on your own site is a golfer you can reach again. We add email capture to your site and set up a short note after each round, so the next tee time gets booked with you. It works with the tee sheet you already have. We don’t replace it.

  • Email capture on your site and at booking
  • A short note after each round, written for your course
  • Less reliance on marketplaces each season, without pulling inventory overnight
Sent the day after a round
From Pine Hollow Golf Club
Subject Thanks for playing Saturday

Hi Mark,

Thanks for coming out Saturday morning. The greens on the back nine were aerated last week and are rolling well again.

Next Saturday still has openings at 7:40 and 8:10.

Book a tee time
Example: the note a golfer gets the day after a round.

Start with your score

Type in your course and see where it stands in each of the three areas. It takes about twenty seconds.

Look up your course